postscript instagram templates
Postscript is a text marketing service that works with growing Shopify businesses. As a B2B service whose product is provided to B2C business owners, they wanted to connect with their audience on Instagram through design that was stylistically more youthful and friendly, distancing themselves from a typical tech appearance. I drew from the more vibrant parts of their existing brand, using bright colors and bold shapes to transform their visual style to fit that vision.
Full scope of layout options: including different color schemes to offer additional variation in post styles and layouts—while remaining cohesive—for long-term use of the templates.
I built these templates in Google Slides so that anyone on the Postscript team could seamlessly create new content.