pride parade design

I developed this visual style for Wistia’s participation in the 2019 Boston Pride Parade, hosted by Diverstia, Wistia’s ERG for diversity and inclusion. While working at Wistia, I was an active volunteer for Diverstia—I loved being able to contribute to the company’s diversity and inclusion efforts through design. For this project, that meant going all out for Pride with custom-made flags, banners, stickers, and more.

My goal in developing this brand was to create a brand that focused primarily on pride and the feelings and history behind it, and to stay away from any particular emphasis on Wistia’s corporate brand. I wanted it to feel genuine, and not impersonal or insensitive. That meant reducing the focus on Wistia’s logo and placing visual emphasis elsewhere. I decided to express that feeling of pride through a few sayings that I felt recognized Pride’s roots as a protest and celebration. These sayings were the sole focus of the stickers, flags, and more that I designed.