Wistia Features Page
Wistia as a company was shifting its marketing strategy, and the marketing site needed to make that shift, too. This meant telling a new story about the product’s main features, as told through a redesigned core features page. I led the charge on art direction and creation of all assets for the page, and paired with the product marketer and UX copywriter to come up with a concise and digestible design for the page.
The full page, viewable live here.
Wistia had three main audiences they wanted to market to, whom we spoke to on the page by presenting three individual goals, each associated with an audience. I broke the page down into three sections for each goal, with a simple navigation that doubles as a page summary at the top of the page. Upon clicking, the page jumps to the section of your choice.
visual assets
This page needed to show all of Wistia’s most popular features in a clear and concise way. I developed animated concepts featuring stylized pieces of the product’s UI, which allowed us to communicate the features in a readable way. To match these product animations to Wistia’s unique visual style, I incorporated the use of quirky, bright-colored photography and video. Again, each video was broken down to show the features represented in each individual section.
One of three feature videos showing features of the Wistia product: ‘Watch Now’ CTA on your site, and ‘Up Next’ viewing experience on their video player.
More features: Subscribe form on your site, send notifications for new uploads, and automatically create smart ads based on your existing audience.